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zeitgeist
The intersection of mobility – design, culture, art, music, fashion and sport

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Esther Mahlangu's lifework and BMW Art Car on display in Retrospective Exhibition
Esther Mahlangu's lifework and BMW Art Car on display in Retrospective Exhibition

The Iziko Museums of South Africa and BMW have announced their collaboration for the upcoming exhibition titled “Then I Knew I Was Good at Painting”: Esther Mahlangu. A Retrospective. This exhibition, curated by Nontobeko …

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ZeitgeistBritta Reineke16 January 2024BMW, Art car, Art
Lexus collaborates with designer Marjan van Aubel for an interactive installation inspired by carbon-neutral energy and Lexus concept car
Lexus collaborates with designer Marjan van Aubel for an interactive installation inspired by carbon-neutral energy and Lexus concept car

Lexus has revealed a captivating solar sculpture titled "8 Minutes and 20 Seconds" at the Institute of Contemporary Art, Miami (ICA Miami). This installation, created by Dutch solar designer Marjan van Aubel, showcases the Lexus …

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ZeitgeistBritta Reineke11 December 2023Lexus, Art
BMW technology empowers Alex Israel's AI video installation at Art Basel Miami Beach 2023
BMW technology empowers Alex Israel's AI video installation at Art Basel Miami Beach 2023

BMW has once again partnered with Art Basel as an official sponsor for the 21-year anniversary of Art Basel Miami Beach. As part of this collaboration, BMW and artist Alex Israel have created a unique AI-powered video installation …

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ZeitgeistBritta Reineke10 December 2023BMW, Art
HRS collaborates with designer Philippe Starck to launch innovative, polished steel hydrogen refueling station
HRS collaborates with designer Philippe Starck to launch innovative, polished steel hydrogen refueling station

A hydrogen refueling station gets a touch of extravagance as renowned designer Philippe Starck partners with European hydrogen mobility company HRS to create a striking reflective polished steel cabinet box, attracting …

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ZeitgeistBritta Reineke4 December 2023Hydrogen
Cowboy opens new brand store in Brussels
Cowboy opens new brand store in Brussels

Cowboy, the renowned ebike brand, has just opened a new brand store in the heart of Brussels. Located very near the iconic Palais de Bruxelles, this state-of-the-art showroom presents an opportunity for customers to experience …

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ZeitgeistBritta Reineke30 November 2023Architecture
Unveiling the collaborative capsule collection of Mercedes-AMG and sacai – exploring the fusion of contrasting yet complementary brand DNA
Unveiling the collaborative capsule collection of Mercedes-AMG and sacai – exploring the fusion of contrasting yet complementary brand DNA

With our background in the fashion industry, we couldn't miss the opportunity to feature this exciting collaboration here on ellectric. Mercedes-AMG and sacai have launched a unique capsule collection that honours the fusion of …

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ZeitgeistBritta Reineke16 November 2023AMG, Mercedes-Benz, Fashion
Mercedes-Benz collaborates with fashion designer to upcycle car materials for sustainable fashion
Mercedes-Benz collaborates with fashion designer to upcycle car materials for sustainable fashion

Mercedes-Benz honours sustainability in fashion design with the third Sustainability Prize at the renowned 38th Festival d’Hyères. This year's fashion finalists were challenged to incorporate upcycled materials from Mercedes …

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ZeitgeistBritta Reineke20 October 2023Mercedes-Benz, Fashion, Sustainability
BMW Open Work 2023: "LA POTION (EH)" by Sara Sadik premieres at Frieze London, offering an immersive video and gaming experience
BMW Open Work 2023: "LA POTION (EH)" by Sara Sadik premieres at Frieze London, offering an immersive video and gaming experience

Frieze and BMW's annual collaboration continues with the exciting art initiative BMW Open Work. French artist Sara Sadik worked with BMW to present "LA POTION (EH)" – a captivating video and gaming experience, utilising BMW's …

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ZeitgeistBritta Reineke13 October 2023BMW, Art
Prada and Axiom Space team up to design lunar spacesuits for NASA moon mission
Prada and Axiom Space team up to design lunar spacesuits for NASA moon mission

Prada teams up with Axiom Space to create lunar spacesuits for NASA's Artemis III mission. This groundbreaking collaboration marks the first partnership between an Italian luxury fashion house and a commercial space …

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ZeitgeistBritta Reineke9 October 2023Space, Fashion
Porsche and Duotone launch limited edition kite in legendary motorsport design
Porsche and Duotone launch limited edition kite in legendary motorsport design

Porsche and Duotone have joined forces once again to launch a limited special edition kite and board inspired by the iconic Porsche 917/20 racing car known as the "Pink Pig". With only 360 units available, this collaboration …

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ZeitgeistBritta Reineke6 October 2023Porsche, Sports
Introducing ON VOLUDE – BASF's automotive colour trends 2023-2024
Introducing ON VOLUDE – BASF's automotive colour trends 2023-2024

BASF's Coatings division conducts annual research to anticipate future trends and develop innovative surface, texture, and colour solutions. Drawing inspiration from diverse sources such as fashion, consumer products …

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ZeitgeistBritta Reineke28 September 2023Colour
Bentley's support for emerging British design talent Supriya Lele at London Fashion Week 2023
Bentley's support for emerging British design talent Supriya Lele at London Fashion Week 2023

Bentley Motors has never been one to shy away from supporting emerging talent. This is evident in their latest collaboration with the award-winning London-based fashion designer Supriya Lele. Known for her sensuous blend …

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ZeitgeistBritta Reineke19 September 2023Fashion, Bentley
 Shining bright – Lyse Drouaine triumphs in the DS x METIERS D'ART competition to illuminate the DS 3 E-TENSE grille
Shining bright – Lyse Drouaine triumphs in the DS x METIERS D'ART competition to illuminate the DS 3 E-TENSE grille

Welcome to the innovative world of DS Automobiles, where design, luxury, and expertise converge in the CMF (Colours, Materials and Finish) department. These designers from DS DESIGN STUDIO PARIS are committed …

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ZeitgeistBritta Reineke12 September 2023DS Automobiles, Art
MINI and Lovecraft's bold move – a cultural warehouse and social hub in the heart of Munich
MINI and Lovecraft's bold move – a cultural warehouse and social hub in the heart of Munich

In a bold move to revitalise Munich's city center, MINI and cultural innovators Lovecraft have joined forces to transform unused spaces into vibrant and inspiring places. And on Friday, 02.09.2023 was a momentous occasion …

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ZeitgeistBritta Reineke12 September 2023MINI, Art, Event
MINI design studio collaborates with collage artist Constantin Prozorov for the presentation of the new MINI model family
MINI design studio collaborates with collage artist Constantin Prozorov for the presentation of the new MINI model family

Step into the world of MINI as the design studio and rising collage artist Constantin Prozorov collaborate to craft captivating image worlds that bring the new MINI model family to life. We at ellectric got an exclusive sneak peek …

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ZeitgeistBritta Reineke1 September 2023MINI, Design, Art
Tesla's new supercharger in West Hollywood – with diner and drive-in movie theater
Tesla's new supercharger in West Hollywood – with diner and drive-in movie theater

Tesla's ambitious vision for a diner and drive-in theater supercharger station in West Hollywood , Los Angeles has been given the green light. After a series of teases on Twitter from CEO Elon Musk between 2018 and 2021, the …

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ZeitgeistBritta Reineke29 August 2023Tesla, Charging station, Architecture
Unveiling the signature sounds of the new all-electric MINI family
Unveiling the signature sounds of the new all-electric MINI family

Silence is typically the first thing that comes to mind when we consider electric cars. Nevertheless, all electric vehicles are mandated to have sound due to safety requirements and a 2017 EU regulation. This brings forth an …

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ZeitgeistBritta Reineke27 July 2023MINI, Sound design
BMW unveils exclusive iX1 created by Marc Brandenburg
BMW unveils exclusive iX1 created by Marc Brandenburg

To celebrate a new long-term alliance, BMW Group has been launching an exclusive project with the Staedel Museum in Frankfurt, one of Germany's most renowned and oldest art foundations. Artist Marc Brandenburg …

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ZeitgeistBritta Reineke18 July 2023BMW, BMW iX1
Seapods by Ocean Builders – the future of sustainable living on the water
Seapods by Ocean Builders – the future of sustainable living on the water

Looking for a sustainable way of living on the water? Seapods by Ocean Builders offer a revolutionary solution. These innovative floating homes are designed to be eco-friendly and self-sufficient, offering a new way of living …

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ZeitgeistBritta Reineke8 May 2023Seapods, Architecture, Design, Travel
Audi House of Progress with the "The Domino Act" design installation at Milan Design week
Audi House of Progress with the "The Domino Act" design installation at Milan Design week

Right now Milan Design week is taking place again (17. -23. April 2023) – internationally known for its abundance of great design creations. For this year’s Milan Design week, the Audi House of Progress welcomes visitors …

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ZeitgeistBritta Reineke20 April 2023Audi, Salone del Mobile, Milan Design Week
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