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Revolutionising the roads – introducing the BMW Vision Neue Klasse X
Revolutionising the roads – introducing the BMW Vision Neue Klasse X

As a significant leap toward sustainability and innovation, the BMW Group unveils the BMW Vision Neue Klasse X. This visionary vehicle not only provides a glimpse into the future of Sports Activity Vehicles (SAVs) but also embodies the …

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StoriesBritta Reineke21 March 2024BMW, BMW Vision Neue Klasse X
Unleash the electric thrill with the new MINI Countryman SE ALL4
Unleash the electric thrill with the new MINI Countryman SE ALL4

In the realm of automotive innovation, one thing is becoming increasingly clear — the future is electric. The shift towards sustainability and performance is not merely a trend, it's the roadmap for the next generation of vehicles …

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StoriesBritta Reineke6 March 2024MINI, MINI Countryman SE ALL4, Electric car
BMW i5 Flow NOSTOKANA – where art and innovation converge
BMW i5 Flow NOSTOKANA – where art and innovation converge

The international art fair Frieze Los Angeles is back, and today, on February 29th, the BMW Group presents the BMW i5 Flow NOSTOKANA, a one-of-a-kind fusion of art and innovation. We not only had the chance to have a closer look …

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StoriesBritta Reineke29 February 2024BMW, BMW i5
The new all-electric smart #3 – a promising ride on the roads of the Balearic Island
The new all-electric smart #3 – a promising ride on the roads of the Balearic Island

Smart has embarked on a new era with the renewal of its brand, product, and business model, being now a joint venture of Mercedes and Geely. The first vehicle that has been launched as part of its expansion was the all-new …

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StoriesBritta Reineke5 December 2023Smart, Electric car
Touring the scenic south of France with the all-electric VW ID.7
Touring the scenic south of France with the all-electric VW ID.7

By 2030, Volkswagen aims to have around 80% of its European vehicle deliveries fully electric. The introduction of the new ID.7, an electric saloon, marks another significant step towards this goal. Recently, we had the chance to …

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StoriesBritta Reineke13 November 2023VW, VW ID.7, Electric car
Experiencing Volvo's smallest SUV – the all-electric Volvo EX30
Experiencing Volvo's smallest SUV – the all-electric Volvo EX30

In June this year, Volvo unveiled its newest and smallest SUV, the Volvo EX30. We were privileged to be a part of the launch event in Milan and bring you exclusive details about the EX30. The compact SUV combines style, luxury …

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StoriesBritta Reineke8 November 2023Volvo, Volvo EX30, Electric car
Exploring the scenic Tegernsee with the all-electric NIO EL6
Exploring the scenic Tegernsee with the all-electric NIO EL6

NIO, the forward-thinking electric car manufacturer, is pushing the automotive industry forward with its commitment to sustainable mobility. With innovative technology, sleek designs, and a relentless pursuit of progress, NIO has …

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StoriesBritta Reineke25 October 2023NIO, NIO EL6, Electric car
 Experience the future of driving with the all-electric BMW i5 M60
Experience the future of driving with the all-electric BMW i5 M60

This year, at the legendary Concorso d’Eleganza at the stunning Villa d’Este on Lake Como, we were fortunate enough to get an up-close look at the first-ever BMW i5. And let us tell you, we were absolutely blown away by its …

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StoriesBritta Reineke22 October 2023BMW, BMW i5, BMW i5 M60
The BMW i7 M70 xDrive – electrifying performance at its peak
The BMW i7 M70 xDrive – electrifying performance at its peak

Introducing the BMW i7 M70: the pinnacle of power in all-electric vehicles from BMW and a significant milestone in BMW M GmbH's electric mobility transformation. Although we have previously experienced the BMW i7 xDrive60 …

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StoriesBritta Reineke9 October 2023BMW, BMW i7, BMW i7 M70
The Volvo C40 Recharge Pure Electric gets enhanced with extended range
The Volvo C40 Recharge Pure Electric gets enhanced with extended range

Volvo has been a pioneer in revolutionising the automotive industry with their commitment to sustainable, electric-powered vehicles. Continuing their mission towards a cleaner, greener future, Volvo is enhancing their C40 …

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StoriesBritta Reineke5 October 2023Volvo, Volvo C40, Electric car
The BMW Vision Neue Klasse – leading BMW into a new era
The BMW Vision Neue Klasse – leading BMW into a new era

Step into the future of the BMW brand with the highly anticipated BMW Vision Neue Klasse. At ellectric, we had an exclusive first look at this groundbreaking vehicle prior to its official launch at the IAA Mobility 2023. Welcome to …

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StoriesBritta Reineke2 September 2023BMW, BMW Vision Neue Klasse
The all-electric ZEEKR 001 – combining style and performance
The all-electric ZEEKR 001 – combining style and performance

During our visit to ZEEKR's European R&D and Global Design Centre, we were thrilled to have the chance to experience the ZEEKR 001. This remarkable vehicle, which debuted in China last year, has now made its way to the …

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StoriesBritta Reineke24 August 2023ZEEKR, ZEEKR 001, Electric car, E-mobility
ZEEKR X – the urban all-electric SUV
ZEEKR X – the urban all-electric SUV

Founded in 2021, ZEEKR is a new player on the automotive market. More precisely it’s the luxury electric mobility technology brand from Geely Holding Group, aiming to create an integrated user ecosystem with innovation …

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StoriesBritta Reineke1 August 2023ZEEKR, Electric car, E-mobility, ZEEKR X
Test drive with the luxurious all-electric Rolls-Royce Spectre
Test drive with the luxurious all-electric Rolls-Royce Spectre

End of last year we already had the opportunity to have a look at Rolls-Royce first all-electric car – the Rolls-Royce Spectre paving the brand’s way to an electrified future. Now we got the chance to test drive the Spectre in the …

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StoriesBritta Reineke17 July 2023Rolls-Royce, Rolls-Royce Spectre, Electric car, Test drive
BMW’s drive towards sustainability – reduce, recycle, reuse
BMW’s drive towards sustainability – reduce, recycle, reuse

The BMW Group is ambitious in its mission to deliver a superior driving experience and sustainable mobility solutions for the future. The company believes that innovation is the key to achieving these two goals. They are …

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StoriesBritta Reineke19 June 2023BMW, Sustainability, BMW Group
World premiere of Volvo's smallest SUV – the all-electric Volvo EX30
World premiere of Volvo's smallest SUV – the all-electric Volvo EX30

The wait is finally over – Volvo has been introducing the world to its smallest SUV ever, the Volvo EX30 and we have been part of the launch in Milan. This compact SUV boasts a sleek design and impressive features, making it …

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StoriesBritta Reineke11 June 2023Volvo, Volvo EX30, Electric car
A BMW M760e roadtrip from Munich to Lake Como and back
A BMW M760e roadtrip from Munich to Lake Como and back

At ellectric, we never miss an opportunity to embark on a roadtrip – the music, the exhilarating feeling of the wind rippling through your hair and all those amazing sights along the drive. Above all, the vehicle is key – second …

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StoriesBritta Reineke1 June 2023BMW M760e, BMW, Electric car
The first-ever BMW i5 with a strictly vegan interior as standard
The first-ever BMW i5 with a strictly vegan interior as standard

At the weekend, the legendary Concorso d’Eleganza at the Villa d’Este on Lake Como took place again and we have been part of it. There we also got the chance to have a closer look at the first-ever BMW i5. And we have to say …

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StoriesBritta Reineke25 May 2023BMW, BMW i5, Electric car
OPIUM e-bike – design meets cutting edge technology
OPIUM e-bike – design meets cutting edge technology

If you haven’t come across the electric bike brand OPIUM yet, then it’s going to be time as it’s making waves on the bike market featuring an impressive battery range of up to 340 kilometres. At Europe's most prominent bicycle …

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StoriesBritta Reineke4 May 2023Opium, E-bike
Exploring Lisbon and its surroundings with the all-electric Aiways U6
Exploring Lisbon and its surroundings with the all-electric Aiways U6

Founded in 2017, Chinese brand Aiways is a new player on the automotive market offering all-electric cars. With the Aiways U5, the brand has brought its first fully electric car to its consumers on the European market. Now the brand …

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StoriesBritta Reineke17 April 2023Aiways, Aiways U6, Test drive, Electric car
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Founded by Britta Reineke.

 
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