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Audi opens a new charging hub in Berlin
Audi opens a new charging hub in Berlin

After Nuremberg and Zurich, Audi has now opened its third charging hub in Berlin. Located in Berlin Prenzlauer Berg, next to the FrischeParadies, it offers four fast-charging points with up to 320 kW power which can be reserved …

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StoriesBritta Reineke8 April 2023Audi, E-mobility, Charging infrastructure
Experiencing Alfa Romeo's first electric car – the Alfa Romeo Tonale Plug-In Hybrid Q4
Experiencing Alfa Romeo's first electric car – the Alfa Romeo Tonale Plug-In Hybrid Q4

The shift to all-electric power is as imminent as ever in the automotive world. The looming threat of climate change and consequent legislations by global governments has made the shift to all-electric vehicles inevitable …

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StoriesBritta Reineke13 March 2023Alfa Romeo, Plug-in hybrid
The second generation of the VW ID.3 – facelift unveiled
The second generation of the VW ID.3 – facelift unveiled

Volkswagen has given the ID.3 a facelift and we already got an impression of how it looks. Back in 2019, the first generation was launched and it was the first electric vehicle based on the MEB platform. Now with the new ID.3, VW …

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StoriesBritta Reineke1 March 2023VW, VW ID.3, Electric car
Shaping the future of mobility – Designworks opens its new studio in Santa Monica, Los Angeles  
Shaping the future of mobility – Designworks opens its new studio in Santa Monica, Los Angeles  

Last year in November during our trip to Los Angeles we already paid Designworks a visit in their new studio in Santa Monica and got a little sneak peek of what’s coming up. Now we have been back for the official opening of the …

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StoriesBritta Reineke20 February 2023Designworks, BMW
Test drive with the luxurious all-electric BMW i7 in the surroundings of Palm Springs
Test drive with the luxurious all-electric BMW i7 in the surroundings of Palm Springs

Back in April, we followed BMW’s invite for the static world premiere of the first-ever BMW i7 and we were downright excited. The new BMW i7 is a great representation of the brand’s reinvented mindset, in terms of innovation …

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StoriesBritta Reineke23 November 2022BMW, BMW i7, Electric car
The new all-electric Volvo EX90 – minimalist design meets safety and efficiency
The new all-electric Volvo EX90 – minimalist design meets safety and efficiency

We have been part of Volvo’s exclusive reveal of the fully-electric Volvo EX90 in Stockholm, heralding a new era for Volvo Cars and are still impressed. The new flagship SUV, a seven-seater sets a statement in terms of safety and …

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StoriesBritta Reineke22 November 2022Volvo, Volvo EX90, Electric car
Experiencing the new BMW X7 in the desert of Palm Springs
Experiencing the new BMW X7 in the desert of Palm Springs

What better place than the desert to test drive the new BMW X7? What we can definitely say is that the model convinces with on-the-road elegance and off-road ability. Beginning of the year the BMW Group launched the …

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StoriesBritta Reineke3 November 2022BMW, BMW X7
NIO launched on the European market – experiencing the ET7 with NIO's Chief Exterior Designer Armin Hohbruecker
NIO launched on the European market – experiencing the ET7 with NIO's Chief Exterior Designer Armin Hohbruecker

NIO just launched on the European market with its official opening themed “A New Horizon” in Berlin and we have been part of it. Only last year in May 2021, NIO announced its market entry for Norway, marking the brand's first …

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StoriesBritta Reineke23 October 2022NIO, NIO ET7, NIO ET5, Electric car, NIO EL7
Unveiling the Rolls-Royce Spectre – the marque’s first all-electric model
Unveiling the Rolls-Royce Spectre – the marque’s first all-electric model

Long-awaited and finally here – the Rolls-Royce Spectre is the brand’s first fully electric motor car that paves Rolls-Royce way to an electrified future. The Rolls-Royce Spectre is the latest example of how the brand …

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StoriesBritta Reineke18 October 2022Rolls-Royce, Electric car, Rolls-Royce Spectre
On the trail of BMW's sound design – exploring the soundscapes of the BMW i4
On the trail of BMW's sound design – exploring the soundscapes of the BMW i4

When we think of electric cars, one of the first things that comes to our mind is probably silence. But all electric vehicles have to have a sound due to safety reasons and the 2017 introduced EU regulation. This opens up a …

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StoriesBritta Reineke16 October 2022BMW, BMW i4, Sound design, Renzo Vitale
ellectric presents the new Audi e-tron prototype
ellectric presents the new Audi e-tron prototype

With the new Audi e-tron prototype we got to see at first hand lately, Audi previews its next generation models. The specifically design camouflage with its orange accents, directly catches the eye …

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StoriesBritta Reineke27 September 2022Audi, Audi e-tron, Electric car
VinFast launches on the European market with the all-electric VF8 and VF9
VinFast launches on the European market with the all-electric VF8 and VF9

Vietnamese electric car manufacturer VinFast, member of the Vingroup, has ambitious goals to enter the European market. VinFast, founded in 2017 wants to revolutionise the way people move around by making electric vehicles …

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StoriesBritta Reineke8 September 2022VinFast, Electric car
ellectric walks through Audi’s production plant of the future
ellectric walks through Audi’s production plant of the future

With the boom of e-mobility over the last decade, as well as political uncertainties affecting supply chains and looming environmental risks, the ways in which we produce vehicles have a lot to adapt to. Understandably …

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StoriesBritta Reineke3 August 2022Audi, Smart factory, Sustainability
Experience the MINI Concept Aceman world premiere with ellectric and a glimpse into the future
Experience the MINI Concept Aceman world premiere with ellectric and a glimpse into the future

We often get exciting opportunities at ellectric, but this one has to be near the top – and now that it’s been revealed, we can finally share it with you. MINI has completely reinvented its path with their freshly unveiled MINI …

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StoriesBritta Reineke27 July 2022MINI, MINI Concept Aceman, Electric car
Audi’s launch into the future: a promising sustainability strategy
Audi’s launch into the future: a promising sustainability strategy

As festival season continues, we were excited to be taken along for a day with Audi, who are in the midst of a very promising sustainability overhaul. The company has been making moves to increase its sustainability practices …

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StoriesBritta Reineke30 June 2022Audi e-tron GT, Audi, Electric car, E-mobility
A BMW iX M60 roadtrip from Lake Como to Munich 
A BMW iX M60 roadtrip from Lake Como to Munich 

As you might be able to guess, we at ellectric love a good roadtrip – the music, the wind in your hair, and all the scenic routes – but of course, the vehicle remains the most important aspect, except perhaps for the …

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StoriesBritta Reineke13 June 2022BMW iX, BMW iX M60, Test drive
A weekend with ellectric at the Concorso d’Eleganza Villa d’Este 2022
A weekend with ellectric at the Concorso d’Eleganza Villa d’Este 2022

We were very delighted to be invited by BMW to the legendary Concorso d’Eleganza at the Villa d’Este on Lake Como last weekend. It was a three-day affair, and what an extravaganza. As we wrote in our teaser, the Grand …

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StoriesBritta Reineke26 May 2022Event, Concorso d’Eleganza Villa d’Este, BMW
 The exclusive reveal of the first-ever BMW i7
The exclusive reveal of the first-ever BMW i7

Last week we followed BMW’s invite for the exclusive reveal of the first-ever BMW i7. The 7 series is an impressive step for BMW, offering a ground-breaking digital experience and high-luxury personal mobility …

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StoriesBritta Reineke27 April 2022BMW, BMW i7, Electric car, Hans Zimmer, E-mobility
VW turns to the future with the new all-electric ID. Buzz
VW turns to the future with the new all-electric ID. Buzz

Last week, VW presented the ID. Buzz to the world at SXSW n Austin. We already had the chance to have a closer look at it, as well as to make a test drive. The ID. Buzz and ID. Buzz Cargo are Europe’s first all-electric MPV …

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StoriesBritta Reineke23 March 2022VW, ID.Buzz, E-mobility, Test drive, Electric car
Sporty luxury – the new BMW 8 Series Coupé
Sporty luxury – the new BMW 8 Series Coupé

The BMW 8 Series stands for design, dynamics, sportiness and luxury. Today, BMW unveils its facelift for the BMW 8 Series: Coupé, Gran Coupé and Convertible. The new BMW 8 Series is available from March …

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StoriesBritta Reineke26 January 2022BMW, BMW 8
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Founded by Britta Reineke.

 
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