ellectric
stories zeitgeist
all 5+1 her drive convergence
all brand-new trailblazer urban mobility
all on the move with design visionaries be introduced two minutes with in conversation with
about team cooperation & partners contact
convention
ellectric volume ellectric spirit collaborative playlist
job offers ellectric connects
elle all 5+1 her drive convergence mobility all brand-new trailblazer urban mobility storieszeitgeist interviews all on the move with design visionaries be introduced two minutes with in conversation with
ellectric
#weareellectric
info about team cooperation & partners contact live convention music ellectric volume ellectric spirit collaborative playlist careers job offers ellectric connects

zeitgeist
The intersection of mobility – design, culture, art, music, fashion and sport

ellectric_PatrikJohall_7.jpg
The first permanent Audi House of Progress opens in the Autostadt Wolfsburg
The first permanent Audi House of Progress opens in the Autostadt Wolfsburg

Yesterday, Audi opened its first permanent House of Progress in the Autostadt Wolfsburg and we have been part of it. The brand has totally remodeled its pavilion, which exists since 20 years and has now transformed it into a …

Read More
ZeitgeistBritta Reineke22 March 2023Audi, Audi House of Progress, Architecture
Audi presents its first digital artwork at Design Miami in collaboration with artist Andrés Reisinger
Audi presents its first digital artwork at Design Miami in collaboration with artist Andrés Reisinger

The 18th edition of Design Miami has been taken place from the 29th November until 4th December 2022 and we have been part of it. This year’s programme explored the theme of “The Golden Age: Looking to the Future”. Audi …

Read More
ZeitgeistBritta Reineke5 December 2022Audi, Art, Audi grandsphere concept, Design
Porsche's presence at Miami Art Week with the installation 'Dream Big." by Chris Labrooy
Porsche's presence at Miami Art Week with the installation 'Dream Big." by Chris Labrooy

Miami Art Week is around the corner showcasing the most significant artworks of the 20th and 21st centuries. It’s a ‘can’t miss‘ event for collectors, curators, museum professionals and art enthusiasts taking place 29 November …

Read More
ZeitgeistBritta Reineke24 November 2022Porsche, Art
Lynk & Co enters the Spanish market with its first Club in Barcelona
Lynk & Co enters the Spanish market with its first Club in Barcelona

Only recently Lynk & Co entered the Spanish market with the opening of its first club in Barcelona and we have been part of it. In case you are not familiar with Lynk & Co yet. The main difference is: Lynk & Co is not another car brand …

Read More
ZeitgeistBritta Reineke28 September 2022Lynk & Co, Retail, Architecture
BMW Designworks with Martina Starke on stage in our ellectric session at SHIFT Mobility
BMW Designworks with Martina Starke on stage in our ellectric session at SHIFT Mobility

Earlier this month we revealed our ellectric sessions taking place at SHIFT Mobility on September 2 in Berlin. As its only less than two weeks to go, we now would like to present you the inspiring partners and speakers of our …

Read More
ZeitgeistBritta Reineke22 August 2022Event, Designworks, Design, BMW
MINI Recharged Lakwena – the electrified art car spreading BIG LOVE
MINI Recharged Lakwena – the electrified art car spreading BIG LOVE

MINI just premiered their second Recharged art car – this time designed by British artist Lakwena Maciver at the 2022 European Championships in Munich. Lakwena has created a work of art full of colour, joy and BIG LOVE …

Read More
ZeitgeistBritta Reineke15 August 2022Art car, MINI
ellectric meets SHIFT Mobility – witness the future of mobility, design and female empowerment
ellectric meets SHIFT Mobility – witness the future of mobility, design and female empowerment

Last September, despite COVID, we got to put on our first ever ellectric sessions as part of the SHIFTx mixed reality event. In those two panels, titled “elle is driving a new perspective,” and “design is shaping the future …

Read More
ZeitgeistBritta Reineke4 August 2022ellectric, SHIFT Mobility, Event
Liam Mour’s multifaceted ellectric playlist and interview
Liam Mour’s multifaceted ellectric playlist and interview

After our first collaborative playlist with Ted Jasper in April, we were long overdue for another instalment. We’re very excited to bring you a new playlist, this time with Berlin-based producer and composer Liam Mour. Liam was born …

Read More
ZeitgeistBritta Reineke19 July 2022Music, Entertainment, ellectric, Interview
The Porsche 928 built anew by Nardone Automotive
The Porsche 928 built anew by Nardone Automotive

We’ve just written about the Renault 5 getting a makeover by designer Pierre Gonalons, so to keep on theme, we thought we would write about another exciting remodel – the 928 Porsche by Nardone Automotive. It is not an …

Read More
ZeitgeistBritta Reineke11 July 2022Porsche, Porsche 928, Nardone Automotive, Design
The Renault 5 Diamant – 50 is the new 5 
The Renault 5 Diamant – 50 is the new 5 

To mark the 50th anniversary of the legendary 1970s Renault 5 – and tease the arrival of a new all-electric Renault 5 – the French brand has teamed up with French designer Pierre Gonalons to create the Renault 5 Diamant, …

Read More
ZeitgeistBritta Reineke6 July 2022Renault, Art, Design, Electric car
Polestar combines luxury design with sustainable travel with micro tree house ‘KOJA'
Polestar combines luxury design with sustainable travel with micro tree house ‘KOJA'

We have written about Polestar before, so we are no strangers to their innovative and skillful design. But this, we weren’t expecting. At the ‘House by an Architect’ exhibition during the Fiskars Village Art & Design Biennale …

Read More
ZeitgeistBritta Reineke5 July 2022Polestar, Sustainability, Travel
Porsche’s “The Art of Dreams” by Ruby Barber at Milan Design Week
Porsche’s “The Art of Dreams” by Ruby Barber at Milan Design Week

We already wrote about this incredible installation by Porsche in our recent article about our Milan Design Week favourites, but this particular project deserved its own moment in our spotlight. Porsche’s “The Art of Dreams” …

Read More
ZeitgeistBritta Reineke18 June 2022Art, Porsche, Milan Design Week, Event
Milan Design Week – ellectric’s mobility front runners 
Milan Design Week – ellectric’s mobility front runners 

The Milan Design Week is internationally known for its abundance of great creations shown yearly in one of Europe’s most fashionable cities – Milan. Because this is design we’re talking about, ellectric was of course in attendance …

Read More
ZeitgeistBritta Reineke14 June 2022Design, Milan Design Week, BMW, Audi, Hyundai, MINI, Porsche
Sean Wotherspoon’s sneaker world with Porsche’s Taycan 4 Cross Turismo
Sean Wotherspoon’s sneaker world with Porsche’s Taycan 4 Cross Turismo

While the striking exterior painted in a colour block style was already revealed at the SXSW in March, Porsche now unveiled the interior of their all-new Art car, a Taycan 4 Cross Turismo created by streetwear designer and …

Read More
ZeitgeistBritta Reineke11 June 2022Porsche, Art car, Sean Wotherspoon, Taycan 4 Cross Turismo, Fashion
This is Forwardism – the BMW i7 x Nick Knight campaign 
This is Forwardism – the BMW i7 x Nick Knight campaign 

About a month ago, ellectric covered the exclusive reveal of the new all-electric BMW i7, which we were invited to witness. The vehicle is an exciting move towards the future for the BMW Group, as it ushers the company into a …

Read More
ZeitgeistBritta Reineke24 May 2022BMW, BMW i7, Art, Photography
The Concorso d’Eleganza Villa d’Este – or the world’s beauty pageant for cars
The Concorso d’Eleganza Villa d’Este – or the world’s beauty pageant for cars

The iconic Grand Hotel Villa d’Este is celebrating its 150th season with the Concorso d’Eleganza 2022 at the end of the month, where the BMW Group Classic will be presenting around fifty of the most beautiful and fastest automobiles …

Read More
ZeitgeistBritta Reineke18 May 2022BMW Classic, Event
The sounds of the future for electric cars
The sounds of the future for electric cars

When we think of electric cars, one of the first things that come to mind is probably the lack of noise. This is one of the big selling points of electric vehicles in general – they are quiet, which comes as a great liberation in our …

Read More
ZeitgeistBritta Reineke10 May 2022Electric car, Sound design, BMW, Hans Zimmer
'VW Caddy 14D', a lifestyle & work of art – interview with conceptual artist Simon Freund
'VW Caddy 14D', a lifestyle & work of art – interview with conceptual artist Simon Freund

Visual and conceptual artist Simon Freund is fundamentally a minimalist – both in his own life and his art – so it only makes sense that his bio consists of one simple phrase: “Born in 1990, I live and work …

Read More
ZeitgeistBritta Reineke4 May 2022Art, VW
RIMOWA x Porsche Hand-Carry Case Pepita – a gem of function and form
RIMOWA x Porsche Hand-Carry Case Pepita – a gem of function and form

Legendary companies Porsche and RIMOWA have released a limited-edition collaboration: the Hand-Carry Case Pepita. This exclusive Porsche 911-inspired suitcase reflects both of the brands’ commitment to …

Read More
ZeitgeistBritta Reineke3 May 2022Porsche, RIMOWA, Design, Porsche 911, Fashion
Our first collaborative playlist – ellectric x Ted Jasper
Our first collaborative playlist – ellectric x Ted Jasper

If you’ve followed ellectric’s journey for a while, you’ll know that music is a big part of our relationship to mobility. It influences how we move, and the experience we have as we’re on the road, no matter where we are …

Read More
ZeitgeistBritta Reineke29 April 2022Music, Entertainment, ellectric, Interview
Newer Older
ellectric_Icon
ellectric
Berlin,
Germany
info@weareellectric.com
Hours
 

ellectric is the ultimate destination for mobility, design and lifestyle with a feminine view.
Founded by Britta Reineke.

 
newsletterjobsdata privacyimprint

Follow us on LinkedIn
Get in and become a passenger on our trip.