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The intersection of mobility – design, culture, art, music, fashion and sport

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Carrying Virgil Abloh's legacy with Mercedes-Maybach
Carrying Virgil Abloh's legacy with Mercedes-Maybach

Earlier this month, Mercedes-Maybach revealed the result of a cooperation with the late artist, fashion designer and creative director Virgil Abloh titled Project-Maybach. The design collaboration between Abloh …

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ZeitgeistBritta Reineke13 April 2022Mercedes-Benz, Fashion, Virgil Abloh
SHIFT Mobility releases the results of its much-awaited study 'MIND-SHIFT'
SHIFT Mobility releases the results of its much-awaited study 'MIND-SHIFT'

SHIFT Mobility and pressrelations released on March 30 the results of a comprehensive study on the megatrends in Future Mobility to an exclusive audience at Berlin’s famous Borchardt. The study, ‘MIND-SHIFT …

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ZeitgeistBritta Reineke31 March 2022SHIFT Mobility, Event, E-mobility, Study
Step into the 'Unseen' with Porsche at SXSW
Step into the 'Unseen' with Porsche at SXSW

Porsche and SXSW certainly went all in for their first-ever collaboration. As announced by both brands in February, they have signed a three-year cooperation agreement with Porsche’s SXSW debut taking place …

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ZeitgeistBritta Reineke14 March 2022Porsche, Event, Entertainment
Travelling to Space with Lamborghini’s first-ever mind-boggling NFT by Fabian Oefner
Travelling to Space with Lamborghini’s first-ever mind-boggling NFT by Fabian Oefner

Lamborghini released in late January details for the auction of their first-ever NFT, in partnership with NFTPro and RM Sotheby’s, which took place in early February. The NFT consists of five pairs of physical and digital artworks …

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ZeitgeistBritta Reineke4 March 2022Lamborghini, NFT, Art, Photography
THE 8 X JEFF KOONS – the artist has designed his own dream car
THE 8 X JEFF KOONS – the artist has designed his own dream car

In September 2021, just before the IAA Mobility in Munich started, Jeff Koons and BMW announced its second collaboration. Now the final design of their exclusive edition of the M850i x Drive Gran Coupé has been …

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ZeitgeistBritta Reineke22 February 2022Jeff Koons, BMW, Art car, BMW 8, Art
Volvo collaborates with fashion brand 3.1 Phillip Lim for a sustainable weekend bag
Volvo collaborates with fashion brand 3.1 Phillip Lim for a sustainable weekend bag

Automotive meets fashion. What have Volvo and fashion brand 3.1 Phillip Lim in common? At first one could think that there is no consent. But that’s not the case. Both share a dedication for sustainability and the use …

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ZeitgeistBritta Reineke26 October 2021Volvo, 3.1 Phillip Lim, Fashion, Design
Jeff Koons x BMW – the artist designs an edition of the BMW 8 Series Gran Coupé
Jeff Koons x BMW – the artist designs an edition of the BMW 8 Series Gran Coupé

Last month, just before the IAA Mobility started, Jeff Koons and BMW announced its second collaboration at a special event at the Pinakothek der Moderne in Munich. The artist will create an edition of the …

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ZeitgeistBritta Reineke23 October 2021BMW, Jeff Koons, Art car, Art, BMW 8
Lynk & Co enters the German market with its first Club in Berlin
Lynk & Co enters the German market with its first Club in Berlin

Earlier this year, we already introduced Lynk & Co. It’s not another car brand as you know it. Lynk & co offer a new approach to mobility and ownership. The brand provides mobility solutions for the connected generation …

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ZeitgeistBritta Reineke10 October 2021Lynk & Co, Retail, Architecture
We are hosting the session "elle is driving a new perspective" at SHIFTx – 2 Sep 2021
We are hosting the session "elle is driving a new perspective" at SHIFTx – 2 Sep 2021

“elle is driving a new perspective” – what does it mean? The mobility industry is still dominated by men and hence mobility is not gender neutral. As we know women pay attention to other features …

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ZeitgeistBritta Reineke28 August 2021SHIFT Mobility, ellectric, Event, Interview
ellectric goes SHIFTx – 2+3 September 2021
ellectric goes SHIFTx – 2+3 September 2021

ellectric is getting a new format – ellectric goes SHIFT Mobility. We are agenda- and trendsetter, so is SHIFT. And that's exactly why we are partnering. Future mobility in a groundbreaking new format …

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ZeitgeistBritta Reineke24 August 2021ellectric, SHIFT Mobility, Event
Recap from the Volvo Studio Ulm – talking about Volvo's sustainability strategy
Recap from the Volvo Studio Ulm – talking about Volvo's sustainability strategy

On the 8th and 9th of July, we visited the Volvo Studio Ulm. We talked with Olaf Meidt, Head of Press and Public Relations Volvo Cars Germany about the sustainability strategy and measures of Volvo …

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ZeitgeistBritta Reineke23 July 2021Volvo, Volvo C40, Event, ellectric, Interview
On tour in Berlin with two great companions – smart x SALZEN
On tour in Berlin with two great companions – smart x SALZEN

What do smart and SALZEN have in common? They both stand for lifestyle, design, urbanity and sustainability. Since beginning of 2018, smart only offers all-electric cars any longer. It was the first car manufacturer worldwide …

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ZeitgeistBritta Reineke14 July 2021smart, Salzen, Fashion, Electric car
ellectric went HEY/HAMBURG – the new convention about the future of mobility
ellectric went HEY/HAMBURG – the new convention about the future of mobility

On 17. + 18. June 2021, for the first time, the new mobility convention HEY/HAMBURG powered by Handelskammer Hamburg and SHIFT mobility brought together the leading minds from business, politics and research …

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ZeitgeistBritta Reineke1 July 2021Event, HeyHamburg, VW ID.4, ellectric
ellectric meets Volvo Studio Ulm – let's talk about Volvo's way to be a climate-neutral company by 2040
ellectric meets Volvo Studio Ulm – let's talk about Volvo's way to be a climate-neutral company by 2040

Volvo is distinctly aware that automotive companies have to contribute to the mitigation of climate change. Accordingly, they set themselves ambitious goals. By 2040 Volvo aims to be a climate-neutral company …

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ZeitgeistBritta Reineke21 June 2021Volvo, Interview, Event, ellectric Comments
New autonomous vehicle concept design unveiled by PriestmanGoode, Dromos and partners
New autonomous vehicle concept design unveiled by PriestmanGoode, Dromos and partners

Autonomous vehicles are at the heart of future mobility solutions. In the course of this, London-based design studio PriestmanGoode recently presented its concept vehicle for autonomous ride-hailing ‘New Car for London’.

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ZeitgeistBritta Reineke5 April 2021Autonomous vehicle, PriestmanGoode, Dromos Technologies, Urban mobility, Design
DS Automobiles unveils CO2 absorbing fashion collection during Paris Fashion Week
DS Automobiles unveils CO2 absorbing fashion collection during Paris Fashion Week

During Paris Fashion Week, French premium car manufacturer DS Automobiles revealed its eco-conscious fashion collection in collaboration with emerging high-fashion brand EGONlab and London-based design …

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ZeitgeistBritta Reineke16 March 2021Fashion, DS Automobiles, Event
 ILY-Ai – the three-wheeled electric scooter designed by Mikiya Kobayashi
ILY-Ai – the three-wheeled electric scooter designed by Mikiya Kobayashi

ILY-Ai is a three-wheeled fully electric scooter developed by Tokyo-based designer Mikiya Kobayashi in collaboration with automotive supplier Aisin and leading Japanese wood-furniture manufacturer …

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ZeitgeistBritta Reineke27 February 2021Design, Urban mobility
New Car for London envisions the future of autonomous ride-hailing – by design studio PriestmanGoode
New Car for London envisions the future of autonomous ride-hailing – by design studio PriestmanGoode

Autonomous vehicles are at the heart of future mobility. Cars are being designed from the inside out looking more and more like luxurious living rooms. The demands of passengers change …

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ZeitgeistBritta Reineke8 February 2021Autonomous vehicle, PriestmanGoode, Design, Urban mobility
Your weekly ellectric playlist – Volume 9
Your weekly ellectric playlist – Volume 9

It's Monday again and so there is the new ellectric playlist Volume 9. This week with the artist Model Man. The two brothers have been making music since 2018 and are active in the dance …

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ZeitgeistBritta Reineke18 November 2020Music, ellectric, Playlist, Entertainment
The first electrified wingsuit flight – powered by BMW i
The first electrified wingsuit flight – powered by BMW i

After three years of development, the first electric wingsuit recently took its maiden flight. Based on the vision of Austrian professional base jumper and skydiver Peter Salzmann to raise wingsuit sport …

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ZeitgeistBritta Reineke9 November 2020BMW, Sports, BMW i
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ellectric is the ultimate destination for mobility, design and lifestyle with a feminine view.
Founded by Britta Reineke.

 
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