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zeitgeist
The intersection of mobility – design, culture, art, music, fashion and sport

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A new feature on ellectric – our shop
A new feature on ellectric – our shop

From now on you can find a new feature on ellectric – the shop. Since starting ellectric, we always had in mind to have a shop on our platform one day. And now the day became true …

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ZeitgeistBritta Reineke22 October 2020ellectric, Shop, Retail
EXPO 8 by STARTUP AUTOBAHN is coming up – this time virtual
EXPO 8 by STARTUP AUTOBAHN is coming up – this time virtual

STARTUP AUTOBAHN powered by Plug and Play is an open innovation platform that provides an interface between innovative tech companies and industry-leading corporations. The basis of the …

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ZeitgeistBritta Reineke18 September 2020Event, Start up
Polestar opened its first German Space in Dusseldorf
Polestar opened its first German Space in Dusseldorf

Last week the electric performance brand Polestar opened its first German Space in Dusseldorf. The brand brings a new and modern approach to the automotive retail – combining digital distribution …

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ZeitgeistBritta Reineke25 August 2020Retail, Architecture, Polestar, Design
  Swedish photographer Patrik Johall and his outstanding automotive images
Swedish photographer Patrik Johall and his outstanding automotive images

Swedish automotive, lifestyle and commercial photographer Patrik Johall is known for his outstanding photography combining state-of-the-art technical proficiency with soulful style and creativity …

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ZeitgeistBritta Reineke18 August 2020Art, Volvo, Photography
'The Lockdown Series' by Tom Hegen
'The Lockdown Series' by Tom Hegen

In his latest work ‘The Lockdown Series’ by Munich-based award-winning photographer and designer Tom Hegen, he explores the world of aeroplanes during the coronavirus pandemic …

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ZeitgeistBritta Reineke30 May 2020Art, Photography, Aviation
Out now – explore the concept and vision of ellectric with founder Britta Reineke in our new short film
Out now – explore the concept and vision of ellectric with founder Britta Reineke in our new short film

The waiting is over and we can finally present you our short film. Explore the concept and vision of ellectric with founder Britta Reineke. During the last weeks we have been working on the film …

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ZeitgeistBritta Reineke29 April 2020ellectric, Entertainment
Now available – our limited T-shirt in collaboration with illustrator Steffi Bauer
Now available – our limited T-shirt in collaboration with illustrator Steffi Bauer

Finally we can share a project that we have been working on the last months and are very proud of – the ellectric T-Shirt. We partnered with Munich-based textile designer and illustrator Steffi Bauer …

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ZeitgeistBritta Reineke20 April 2020Fashion, ellectric
The limited travel collection by NIO x Tom Dixon       
The limited travel collection by NIO x Tom Dixon  

After NIO Life’s last collaboration with fashion designer Hussein Chalayan, the brand has now teamed up with renowned British designer Tom Dixon for a limited travel series …

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ZeitgeistBritta Reineke19 February 2020Fashion, NIO, Tom Dixon
Joyn – the autonomous ride sharing platform by design agency LAYER
Joyn – the autonomous ride sharing platform by design agency LAYER

London based design agency LAYER has developed Joyn, a near-future concept for an autonomous ride sharing platform that is explicitly designed to be shared and that makes ride sharing …

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ZeitgeistBritta Reineke2 February 2020Design, Layer, Autonomous vehicle
ellectric goes MBFW Berlin
ellectric goes MBFW Berlin

Last week from the 13th until 15th of January 2020, the MBFW took place in Berlin. As part of its realignment, the MBFW changed its location to the Kraftwerk …

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ZeitgeistBritta Reineke26 January 2020Fashion, Mercedes-Benz, Event
The Tri-Wing S-91x Pegasus Starfighter – a cooperation between Porsche and Lucasfilm
The Tri-Wing S-91x Pegasus Starfighter – a cooperation between Porsche and Lucasfilm

Over two months the designers from Porsche and Lucasfilm developed together a fantasy spaceship for the new Star Wars film. The spaceship design combines the design DNA of both brands.

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ZeitgeistBritta Reineke14 December 2019Design, Porsche, Art, Entertainment, Aviation
The new ellectric playlist – Volume 8
The new ellectric playlist – Volume 8

A new format on ellectric: every Monday we present you a new playlist, which you can now listen to on Spotify. We have already prepared eight playlists and hope that we can inspire …

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ZeitgeistBritta Reineke9 December 2019Music, ellectric, Playlist, Entertainment
Polestar brings a new approach to the automotive retail
Polestar brings a new approach to the automotive retail

The high-performance brand Polestar, a subsidiary of the Volvo Car Group, opens its first European Space in Oslo – heralding the start of a new era in automotive retail …

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ZeitgeistBritta Reineke28 October 2019Retail, Architecture, Polestar, E-mobility, Design
MINI's visionary living concept
MINI's visionary living concept

At the Salone de Mobile 2018, MINI presented the installation MINI LIVING - BUILT BY ALL in collaboration with the London architecture studio Studiomama.

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ZeitgeistBritta Reineke21 September 2019Design, Architecture, MINI, BMW
The new brand identity of Volkswagen
The new brand identity of Volkswagen

At the IAA in Frankfurt, Volkswagen presented its new logo and brand identity. The brand is becoming more modern and authentic. “New Volkswagen” marks the start of a new era.

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ZeitgeistBritta Reineke12 September 2019Design, VW
The new trade show concept of Mercedes-Benz
The new trade show concept of Mercedes-Benz

At the International Auto Show (IAA) (10.09. - 22.09.2019), Mercedes-Benz Cars & Vans is showing a completely new trade show concept. The new brand presence focuses on four experience …

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ZeitgeistBritta Reineke1 September 2019Design, Architecture, Mercedes-Benz, Trade fair
A woman at the wheel of the BMW Vision M Next
A woman at the wheel of the BMW Vision M Next

When it comes to presenting a new car to the public, the male gender is usually put in the driver’s seat. But not in the latest campaign for the BMW Vision M Next. A woman shows us the dynamic future …

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ZeitgeistBritta Reineke24 August 2019BMW Vision M Next, Women, BMW
The new headquarters of Polestar
The new headquarters of Polestar

Polestar, the electro performance brand of the Volvo Car Group, moved into its new headquarters in Gothenburg in October 2018. Parents and subsidiaries are now on one campus …

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ZeitgeistBritta Reineke23 August 2019Architecture, Polestar, Bornstein Lyckefors, E-mobility
Automotive meets Fashion – NIO X Chalayan
Automotive meets Fashion – NIO X Chalayan

Experimental, innovative and technically sophisticated - this is how the limited collection between NIO Life, the lifestyle brand of the Chinese start-up for premium electric vehicles NIO …

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ZeitgeistBritta Reineke22 August 2019Fashion, NIO, Hussein Chalayan, E-mobility
Etienne Salomé's adrenaline art
Etienne Salomé's adrenaline art

Etienne Salomé is a French car designer and artist. He lives and works in Berlin. Salomé has been Head of Interior Design and Deputy Chief Designer at Bugatti since 2007.

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ZeitgeistBritta Reineke22 August 2019Art, Bugatti, Porsche, Design
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ellectric is the ultimate destination for mobility, design and lifestyle with a feminine view.
Founded by Britta Reineke.

 
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