Introducing ON VOLUDE – BASF's automotive colour trends 2023-2024

BASF's Coatings division conducts annual research to anticipate future trends and develop innovative surface, texture, and colour solutions. Drawing inspiration from diverse sources such as fashion, consumer products, nature, and technology, they strive to set a global benchmark in colour and drive future mass production plans for the automotive industry. With a commitment to functional excellence, their designs not only meet practical requirements but also deliver visually and haptically exciting experiences.

The 2023-2024 ON VOLUDE collection goes beyond traditional car colours. It celebrates non-human intelligence, embraces sustainability, and represents a glimpse into the future. Breaking free from the confines of conventional hues, ON VOLUDE showcases lighter shades and ventures into uncharted colour territories. These vibrant hues set the stage for the future of automotive aesthetics, painting a picture of positivity and inspiration.

The palette for Europe, the Middle East and Africa (EMEA) showcases vibrant beige tones while incorporating captivating pastels. The ON VOLUDE collection explores colours that transcend the conventional, bringing sustainable materials, LiDAR and RADAR compatibility, and enchanting haptic surfaces to the forefront.

The ON VOLUDE collection by designers in Asia Pacific (APAC) introduces innovative colour spaces for whites and grays, as well as vibrant new colours like shimmering green pastel and fluorescent red, reflecting the individuality of car buyers in APAC. Moreover, it highlights sustainable materials, processes, and concepts, embracing the growing demand for eco-friendly solutions.

The Americas palette embraces optimism and diversity, celebrating artistic and design possibilities. This collection features softer hues, minimised textures, and subtle moves towards future goals. The colours in the Americas collection contribute to cooling effects in vehicles through solar reflectance, work well with sensor-based mobility concepts, and emphasise responsible raw material sourcing.

The collection ON VOLUDE by BASF paints a future that's vibrant, sustainable, and infinitely exciting. Get ready to drive into a future where your car isn't just a mode of transportation – it's a work of art and a symbol of progress.

Pictures: BASF