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Inspiring women and their visions

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'5+1' with industrial designer Kate Hunt
'5+1' with industrial designer Kate Hunt

In this edition of ‘5+1’ we spoke to Kate Hunt among others about her job as a footwear designer in a male-dominated branch, her impressive drawing ability and her fascination for cars …

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Elle, 5plus1Britta Reineke19 May 2020Interview, Design, FashionComment
'5+1' with cyclist Alina Jäger
'5+1' with cyclist Alina Jäger

In this edition of 5+1 we talked to Alina Jäger. Hungry and restless is a tamed expression for the hustling, first competitive cyclist then content creator Alina Jäger. Dominating the southeast German …

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Elle, 5plus1Britta Reineke8 May 2020Interview, SportsComment
'5+1' with Red Bull skydiving athlete Maja Kuczynska
'5+1' with Red Bull skydiving athlete Maja Kuczynska

In this edition of ‘5+1’ we spoke to Polish Red Bull athlete, Maja Kuczynska. With eight years of competition experience, the 20 year old has made great waves from zero-g dances to mind numbing …

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Elle, 5plus1Britta Reineke17 April 2020Interview, Red Bull, Sports Comments
'5+1' with illustrator and textile designer Steffi Bauer
'5+1' with illustrator and textile designer Steffi Bauer

In this edition of ‘5+1’ we talk to Munich-based illustrator and textile designer Steffi Bauer about her job, motivation and inspiration, her latest exhibition and of course about mobility …

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Elle, 5plus1Britta Reineke18 March 2020Interview, Design, Art Comment
'5+1' – our new interview series
'5+1' – our new interview series

Let’s introduce our new format on ellectric – the interview series ‘5+1’. We interview inspiring personalities from a wide range of areas on the subject of mobility …

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Elle, 5plus1Britta Reineke16 March 2020Interview, ellectricComment
Lesley Busby and Carine Giachetti – two leading women in automotive design
Lesley Busby and Carine Giachetti – two leading women in automotive design

Let’s introduce these two female designers in automotive. Lesley Busby, who is Colour Manager and Carine Giachetti, who is Colour, Material and Finish Designer, both work for Japanese car …

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Elle, her driveBritta Reineke6 March 2020Nissan, Design
A woman runs successfully Daimler's innovation lab
A woman runs successfully Daimler's innovation lab

The innovation incubator of Daimler AG, Lab1886 was founded in 2007. The incubator enables rapid development of products, services or business models. With this enormous speed …

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Elle, her driveBritta Reineke20 August 2019Lab1886, Mercedes-Benz, Innovation, Startup
Equality at General Motors - the first automotive manufacturer to have more women than men in power
Equality at General Motors - the first automotive manufacturer to have more women than men in power

The automotive industry is still characterised by an extremely high male quota. This male-dominated industry needs a facelif. General Motors thought the same and we think it's very progressive …

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Elle, her driveBritta Reineke20 August 2019General Motors, CEO
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ellectric is the ultimate destination for mobility, design and lifestyle with a feminine view.
Founded by Britta Reineke.

 
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