Beautiful and emotional design – the all-electric Fisker Ocean makes its European debut at MWC Barcelona
Fisker Inc. made the European debut of their Fisker Ocean SUV at the Mobile World Congress (MWC) in Barcelona, which they called "the most sustainable vehicle” announcing that production will start in November 2022, with deliveries to the U.S and selected European countries quickly following suit. This comes after the brand opened an office in Munich as a part of their comprehensive European strategy.
Fisker Inc., a California-based company is set on revolutionising the automotive industry by “developing the most emotionally desirable and eco-friendly electric vehicles on Earth“, according to their mission statement.
“Mobile World Congress in Barcelona is the ideal place to showcase the Fisker Ocean, as our vehicle is full of advanced technology, including over-the-air offerings that we will take to a new level. With the Fisker Ocean’s combination of performance, value and sustainability, I believe we have a unique electric vehicle with industry-first features.” – Henrik Fisker, CEO of Fisker Inc.
The Fisker Ocean Sport is a five-passenger all-electric vehicle with a range of 440 km (630 km for the Ocean Extreme) on a single charge, with a starting price of 41.900 €. The vehicle offers three driving modes as well as many first-to-market safety features, a 17.1-inch rotating screen. There are currently 47 prototypes in construction, which Henrik Fisker himself reviewed the week prior to MWC.
The design of the Fisker Ocean is fundamentally intertwined with its technology and sustainability, creating an especially user-friendly experience, with the driver and their passengers at the centre. Its appearance, minimalist and classic, includes an ocean-blue exterior paint, a full-length solar roof, and a vegan interior. Both the exterior and interior are made of recycled materials: recycled aluminium and carbon fibre for the wheels, recycled plastic bottles and fishing nets found in oceans for the carpets, and even recycled T-shirts for some of the interiors. “That’s the exciting part,” Henrik Fisker said.
In a conversation with Fisker, Burkhard Huhnke, Chief of Technology Officer at Fisker Inc., expressed the need for technology and design to work together in order to “make the customer happy with beautiful UI/UX design and seamless technology.” According to him, usability is the key element of the model. This is why the Fisker Ocean was conceptualised almost as a mobile device: a part of the cloud, and connected to a backend with continuous software updates. Because these updates will be possible through the next seven or eight years, there was a need to create a timeless design, in which Fisker has succeeded.
Pictures: Fisker Inc.