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Inspiring women and their visions

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'5+1' with Nataliya Shvaykovska – Director Digital Transformation Europe at Aiways
'5+1' with Nataliya Shvaykovska – Director Digital Transformation Europe at Aiways

In our last ‘5+1’ interview with Aiways, we would like to introduce you to Nataliya Shvaykovska – Director Digital Transformation Europe. We had the pleasure to talk to her and ask her 5 questions. You will learn …

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Elle, 5plus1Britta Reineke30 January 2023Interview, AiwaysComment
'5+1' with Alejandra Cruz – Logistics Manager Europe at Aiways
'5+1' with Alejandra Cruz – Logistics Manager Europe at Aiways

Today we are coming along with the second interview of our series with Aiways. In December, we paid them a visit at their European headquarters in Munich and talked to three inspiring, strong women. Our first interview partner …

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Elle, 5plus1Britta Reineke16 January 2023Interview, Aiways Comments
'5+1' with Nicole Chen – Head of Marketing Europe at Aiways
'5+1' with Nicole Chen – Head of Marketing Europe at Aiways

Founded in 2017, Chinese brand Aiways is a new player on the automotive market offering all-electric cars. With the Aiways U5, the brand has brought its first fully electric car to its consumers on the European market. Recently we …

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Elle, 5plus1Britta Reineke19 December 2022Interview, Aiways Comments
'5+1' with Martina Starke – Studio Director Munich at Designworks, a BMW Group Company
'5+1' with Martina Starke – Studio Director Munich at Designworks, a BMW Group Company

Meet Martina Starke, Studio Director of Designworks Munich in our interview series '5+1’. Designworks is the BMW Group’s innovation studio operating worldwide with studios in Los Angeles, Shanghai and Munich …

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Elle, 5plus1Britta Reineke9 November 2022Interview, BMW Designworks, BMWComment
'5+1' with Heike-Maria Henrich – Designer Colour & Trim Concept at Porsche
'5+1' with Heike-Maria Henrich – Designer Colour & Trim Concept at Porsche

Today we are coming along with a new ‘5+1’ interview, this time with Heike-Maria Henrich, Designer Colour & Trim Concept at Porsche. Not only is Porsche one of the world's most esteemed car brands, it’s also shaping the future …

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Elle, 5plus1Britta Reineke29 August 2022Porsche, Interview, CMF, Design Comments
Launching women to the skies
Launching women to the skies

We recently wrote about the Stewardess Rebellion of the 1970s and the recent (albeit slow) progress that has been made regarding sexism in aviation. While it is true that there has been progress for female flight attendants …

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Elle, her driveBritta Reineke5 August 2022Women, Aviation
'5+1' with Francesca Di Nicola – Project Manager at Italdesign
'5+1' with Francesca Di Nicola – Project Manager at Italdesign

We are back with another ‘5+1’ interview, this time with Francesca Di Nicola, who has been at Italdesign for four years now. Italdesign is a leading design company that aims to inspire, integrate, develop and produce the most …

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Elle, 5plus1Britta Reineke13 July 2022Interview, ItaldesignComment
Volvo’s E.V.A initiative and why we need female dummies
Volvo’s E.V.A initiative and why we need female dummies

Women make up about 50% of car-owners in the United States as well as in European countries such as France, Germany and Italy, and according to various studies carried out in the U.K. and the US, they are also much …

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Elle, convergenceBritta Reineke30 June 2022Volvo, Female crash test dummies, Women, Safety
'5+1' with Louise Bristow – Vice President Marketing and Communications at Archer
'5+1' with Louise Bristow – Vice President Marketing and Communications at Archer

Meet Louise Bristow, Vice President Marketing and Communications at Archer in our interview series '5+1’. We have written about Archer before, and it’s probably clear why their innovative business model would …

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Elle, 5plus1Britta Reineke25 May 2022Interview, Archer Comments
The future is female – suits for female race-car drivers
The future is female – suits for female race-car drivers

Though it wasn’t always the case, there are now many women piercing through the male-dominated sport of race-car driving – some whom we have talked about on ellectric – and yet, men are still at the centre of both design …

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Elle, convergenceBritta Reineke20 May 2022Women, Motorsport, W series
'5+1' with Gesa Reimelt – Head of Product Engineering ePowertrain & Global Powertrain Trucks & Buses at Daimler Truck
'5+1' with Gesa Reimelt – Head of Product Engineering ePowertrain & Global Powertrain Trucks & Buses at Daimler Truck

Meet Gesa Reimelt – Head of Product Engineering ePowertrain & Global Powertrain at Daimler Truck in our interview series ‘5+1’. Formerly part of Daimler AG, the company has been a leading force in switching to more …

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Elle, 5plus1Britta Reineke28 April 2022Interview, Daimler TruckComment
The stewardess who said no
The stewardess who said no

In 2021, Ukrainian budget airline SkyUp officially changed their stewardess uniforms from the typical form-fitting shirt and skirt set to a bright orange loose-fit pantsuit – with Nike Airs on their feet. This might not sound …

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Elle, convergenceBritta Reineke8 April 2022Aviation, Women
Women who drive change
Women who drive change

Up until recently – and arguably still to this day, the automotive industry has been one dominated by men. Cars were a ‘guy thing’, engineers were men, CEOs, race car drivers etc. Today, as society evolves at a faster pace …

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Elle, her driveBritta Reineke30 March 2022ellectric
'5+1' with Shannon E. Thomas – Head of Experience Design at VanMoof
'5+1' with Shannon E. Thomas – Head of Experience Design at VanMoof

Meet Shannon E. Thomas – Head of Experience Design at VanMoof in our interview series ‘5+1’. Back in 2009, the Dutch Carlier brothers founded the brand VanMoof with the vision to offer the perfect city bike …

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5plus1, ElleBritta Reineke30 August 2021Interview, VanMoof, DesignComment
’5+1‘ with Audi's Head of Colour & Trim Simona Falcinella
’5+1‘ with Audi's Head of Colour & Trim Simona Falcinella

Meet Simona Falcinella – Head of Colour & Trim at Audi in our interview series ‘5+1’. Not only do we learn more about Simona’s professional passion, she also tells us which colours and materials are currently …

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5plus1, ElleBritta Reineke4 May 2021Interview, Audi, Design, CMFComment
'5+1' with Fredrika Klarén – Head of Sustainability at Polestar
'5+1' with Fredrika Klarén – Head of Sustainability at Polestar

Meet Fredrika Klarén – Head of Sustainability at Polestar. Fredrika joined Polestar in April 2020 to drive the company’s sustainability ambitions forward on issues such as climate-neutrality, circularity …

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Elle, 5plus1Britta Reineke26 April 2021Interview, Polestar, Sustainability Comment
'5+1' with BMW's Fragrance Designer Annabelle Coffinet
'5+1' with BMW's Fragrance Designer Annabelle Coffinet

Meet Annabelle Coffinet. She is Fragrance Designer for BMW and takes care of the perfect scent in your car. Active fragrancing of the interior at the touch of a button has emerged in the last years …

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Elle, 5plus1Britta Reineke22 March 2021Interview, BMW, Design, EntertainmentComment
'5+1' with Linda Kurz – Head of Product Marketing at Audi Sport GmbH
'5+1' with Linda Kurz – Head of Product Marketing at Audi Sport GmbH

Lately we talked to Audi Sport’s Head of Product Marketing Linda Kurz. Linda not only gave us a great insight into her work and what she drew her into the automotive industry, she also tells us more about the new all-electric …

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Elle, 5plus1Britta Reineke11 March 2021Interview, Audi, MarketingComment
'5+1' with Telma Negreiros – Vice President PR & Communication Europe at Lynk & Co
'5+1' with Telma Negreiros – Vice President PR & Communication Europe at Lynk & Co

Meet Telma Negreiros – Vice President PR & Communication Europe at Lynk & Co. Lately we introduced the brand and its new approach to ownership and mobility. Now we talked to Telma to not only get to know …

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Elle, 5plus1Britta Reineke2 March 2021Interview, Lynk & Co, CommunicationComment
’5+1‘ with Imogen Pierce – Head of City Engagement and Integration at Arrival
’5+1‘ with Imogen Pierce – Head of City Engagement and Integration at Arrival

Meet Imogen Pierce – Head of City Engagement and Integration at Arrival. Imogen already gave us an interesting insight into Arrival’s secret sauce for taking electric vehicles mainstream. In our interview now …

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Elle, 5plus1Britta Reineke10 February 2021Interview, Arrival Comment
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ellectric is the ultimate destination for mobility, design and lifestyle with a feminine view.
Founded by Britta Reineke.

 
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